Sarah and Jodie, ‘the ladies who laugh’, are passionate about what they do. They met when Jodie became engaged to her now husband, Paul. Sarah was the couple’s wedding florist and having worked closely together to style the event they realised how well they collaborated. Bouncing off one another’s ideas, fresh thinking and continuous laughter, they formed a fabulous friendship and decided to expand the already established Sarah Matthews brand and go on an exciting adventure together in the wedding and events industry.